I started Blanket Babies when my children were very young at a time when family and friends were having babies. I was looking for gifts to be presented in a unique and creative way. I wanted to gift items that were useful, cute and presented well. I would research which items would be suitable as a gift or for new parents that were not seen everywhere but an essential and a cute item. Essential items were the core of the business as newborns mainly required essential items with the few cute pieces of clothing for outings and photo ops.
As styles have changed over time, Blanket Babies has adapted to change and branched out to a wide range of brands and adorable items for babies such as knitted clothing, patterned swaddles and items for the babies nursery.